![]() the degree to which the information is confidential and.the need for a permanent record of the communication.the length of time it will take to convey the information.the audience and their reaction to the message.How do you decide the best channel for your message? When deciding which communication channel to use, the following are some of the important factors to consider: So, we have written and oral channels, channels that range from rich to lean, and then, within those, multiple channels from which the sender can choose. Face-to-face meetings are personal, interactive exchanges that provide the richest communication and are still the preferred method of communication in business.Message boards and Forums allow people to instantly post information to a centralized location.Telephone meetings/conference calls allow for long-distance interaction.Presentations are usually oral and usually include an audiovisual component, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash.Letters are a more formal method of written communication usually reserved for important messages such as proposals, inquiries, agreements, and recommendations.Emails provide instantaneous written communication effective for formal notices and updates, as well as informal exchanges.Other Web-based communication, such as information presented on a company Web site, is suited for sharing transaction details (such as order confirmation) or soliciting contact information (such as customer phone number and address) Web-based communication, such as video conferencing, allows people in different locations to hold interactive meetings.The following are some examples of different types of communication channels and their advantages: One drawback to written communications is that they can be misunderstood or misinterpreted by an audience that doesn’t have subsequent opportunities to ask clarifying questions or otherwise respond. Written communication is an effective channel when context, supporting data, and detailed explanations are necessary to inform or persuade others. While written communication does not have the advantage of immediacy and interaction, it can be the most effective means of conveying large amounts of information. ![]() Richer channels are well suited to complex (or potentially unsettling) information, since they can provide opportunities to clarify meaning, reiterate information, and display emotions. Oral forms of communication can range from a casual conversation with a colleague to a formal presentation in front of many employees. Oral communications tend to be richer channels because information can be conveyed through speech as well as nonverbally through tone of voice and body language. A speaker giving a large presentation is an example of oral communication.
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